What Happens Inside a B2B GTM War Room?
CMO: "We do not have enough leads!"
Demand Gen Lead: "We do not have enough MQLs!"
Sales VP (poking head in): "We do not have enough pipeline!"
Content Manager: "We need more blogs, social posts, webinars!"
Sales Director: "Our marketing attribution is a mess. We have no idea what is actually driving conversions."
CEO (walking in): "We are spending more than ever on marketing, but we are not seeing the impact on revenue."
They nod, take a deep breath, and do the only logical thing...
Then, they work on relaunching the website
Why This Cycle Never Ends
The problem is not a lack of leads, content, or attribution. The real issue is that you are trying to fix symptoms instead of addressing the core dysfunction in your go-to-market (GTM) strategy.
Here is what is actually broken:
Who are we talking to? (Your ICP is either unclear or misaligned.)
Where are they in their journey? (Are they aware of their problem? Are they comparing solutions?)
Why should they care? (Messaging that does not connect is just noise.)
How do we reach them? (You need scalable, effective channels.)
Can we execute at scale? (Lack of budget, expertise, or bandwidth stalls growth.)
What is next? (If you are not testing future channels, you will be playing catch-up.)
Are we aligned with sales? (Marketing-Sales misalignment derails everything.)
The Best Marketers Do Not Just Generate Leads—They Shape Revenue
Marketing is not about generating isolated MQLs or arguing over attribution models. The best marketers:
Influence every revenue stream within the ideal customer profile (ICP).
Build a unified GTM strategy that aligns sales, marketing, and product.
Focus on GTM metrics that drive business outcomes, not just marketing success.
OneGTM: Turning GTM Strategy into Action
At OneGTM, we do more than help teams align and orchestrate their GTM efforts—we enable true revenue impact by giving teams the structure and execution framework they need to succeed. Our platform helps teams:
Define and operationalize their ICP. Align your team around the right customer, their journey, and the moments that matter.
Streamline execution with repeatable GTM workflows. Remove the guesswork and ensure consistent execution across all programs.
Integrate marketing and sales efforts. Eliminate silos by ensuring both teams work from the same GTM playbook.
Establish measurable success criteria. Shift the focus from MQLs to aligning marketing efforts with overall business impact.
Scaling an effective GTM strategy requires more than campaigns and attribution models. With OneGTM, you gain a structured, scalable approach to executing high-impact marketing that aligns with sales and drives real business growth.